Concept Store (Phoenix, Arizona)

Posted by Adam Ariagga on


Phoenix, Arizona-based brand Foulplay has transformed a 16-foot box truck into a portable retail space for its latest collection.

Featuring a finished interior furnished with racks, shelves and custom lighting, the pop-up will carry the second delivery of Foulplay’s Spring/Summer 2016 collection, consisting of T-shirts, flannels, shorts and headwear. The guerrilla marketing exploit will take place in Foulplay’s hometown, and the photos following this post were captured by Noah Gracia

(c) HighSnobiety




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